Insurance Marketing Agencies – Insurance State Data Information Guide to Sell Insurance
Like insurance marketing agencies, each state also has its own personality. Analyzing insurance state data information, discloses where it is easier to sell insurance. This information is a guide to where insurance marketing agencies get best results for obtaining general insurance brokers and why.
Some states have loads of agents and brokers that are very friendly and open to new insurance opportunities. Other states seem locked in a time zone 5 years behind independent thinking states. Many factors, including state date information and census bureau examination show how hard it is to get the attention of brokers, independent agents, and general agents to respond to your mailing offer. Insurance marketing agencies must concentrate recruiting and mailing to certain states that will definitely pay off. Using this guide is a great way to maximize your marketing budget and ultimate progressive marketing production results.
On the top 3 states it is: Florida, #1, California #2, and Texas #3. The #4 by #10 top insurance product marketing states are covered below.
OHIO, Rating #4
Finally, the first state that is not on the border or coast. The same land-locked trend is true of these next states on this page. Ohio we call “the profit possible state”. Our feedback from agent recruiting firms, using our lists is overwhelmingly popular for over 20 years straight! The recruiting secret why results can be obtained almost closest: Ohio has four definite agent population districts instead of just one or two. This geographic factor makes it hard for a particular insurer to monopolize the complete state. The four metropolitan areas are Cleveland, Columbus, Cincinnati, and Dayton. Where do you set up your recruiting operation? Wherever it is, is also the likely location of most of your recruiting effort.
Factories with unions providing employee assistance plans are rather common. Nonetheless, Ohio it is nevertheless a strong state for group and work site assistance plans. The Ohio agents that are with a major career life insurance company, are much less loyal than in most states. That method to you, the recruiter, they broker business to recruiting firms properly baiting their hooks. It also method a huge need for attractive brokerage products, expanding well beyond life insurance.
GEORGIA, Rating #5
Like most southern states, debit agents used to have an enormous impact on the insurance agents. These agents sold very small life insurance policies, and have established routes, where weekly or monthly they pick up the premiums directly from their clients. These agents were employees of the company, which method that when they left, so did their renewals which were not vested. The old route was simply passed on to another rookie agent to manager. Needless to say, low-income possible, high training costs, and modern banking policies have pretty much decreased debit life insurance company presence to a minimal factor nowadays. Georgia is divided in two zones, 55% of the licensed agents in the Atlanta Area, Zips 300-303, and 45% for the remainder of the state. Our Georgia advice: Stay OUT of Atlanta. These Atlanta agents are bombarded with almost daily insurance solicitations for insurance products by fax, email, telemarketing, and direct mailing. The quality chosen, outside Atlanta, area agents seem excited to receive a direct mail piece offering a genuine opportunity. Make your move to reward yourself with a sweet piece of the Georgia pie
WISCONSIN, Rating #6
There is no doubt that Wisconsin is a principal Fraternal Life Insurance Company state. Their fraternal agents offer “certificates” instead of polices to “members” instead of clients. The Fraternal Organization holds assistance events for hard stricken members, and may be formed around a shared work trade, religion, or life concept. The menu of products offered by Fraternal insurance companies is rather small. This gives the secret to Wisconsin recruiting: Fraternal insurance agents are exceptionally brokerage minded. The average number of outside companies a Wisconsin “broker” is licensed with, far exceeds the national agent average. As the state of Wisconsin is slightly overlooked, its has over 10,000 agents that have already contracted with at the minimum one outside carrier. Your carrier should be the next one they consider.
MINNESOTA, Rating #7
The state of Minnesota possesses many of the valuable marketing characteristics that Wisconsin has. In the land of ice and snow and lakes, it also has many fraternal life insurance agents. Consider this fact. Many large insurance brokerage orientated insurance companies have regional recruiting directors. In the Midwest, this central center is Chicago, Illinois. This method 70% of their recruiting time and budget is conveniently located in that recruiting center, already though the vicinity includes other states like Wisconsin, Ohio, Michigan, Minnesota, or more. Our recruiting tip – Keep your recruiting dollars outside of a recruiting ‘center’. Also giving less attention to Minneapolis/St Paul will produce more substantial leads. The competition pressure is low, so your results could boil over the top.
NORTH CAROLINA, Rating #8
North Carolina agents may carry a heavy accent, but they also carry a heavy brokerage swing that can easily hit you a associate homeruns. Usually the internet interest in brokers seeking marketers is closely aligned with the number of recruiters in this insurance marketing territory seeking brokers. In North Carolina, this extent is tipped drastically in a different direction. Good North Carolina brokers are looking for insurance marketing firms! We have noticed that North Carolina gets one-third the recruiting solicitation that Georgia does, and one-half that of Tennessee. Part of this credit goes to cities like Greensboro, Charlotte, and Raleigh, that all have good agent bases. This is unlike Atlanta or Nashville with only agent population center domination. By recruiting top-notch North Carolina agents, you have so much to gain, plus one giant bonus point. The brokers in North Carolina are more loyal to a marketing firm that treats them right than anywhere else we have seen.
MICHIGAN, Rating #9
In Michigan lets look at the negatives first. The large presence of automobile and automotive supplier unions, among others has virtually wiped out the group insurance market. Some individual major medical possible exists but with Blue Cross being so principal, and offering such paltry commissions, it hardly makes the market worth pursuing. Another drawback is that the metro Detroit area contains over half the agents and over half the population. The plus factors include the well-off union retirees who have moved outstate, the non-presence of insurance marketing hubs. This is further enhanced by the poor job career life companies have done helping agents conquer early career obstacles. Our tip is look for agents with at the minimum 6 years experience. The metropolitan Detroit area is very good for progressive life and annuities directed at the specialized market. However, observe the continued sways and effects of the economy in this metropolitan area. The out state area is chief for long term nursing care. Don’t speed by the motor city state.
MISSOURI, Rating #10
Close to a tie with Michigan is Missouri, but nevertheless making the top ten round out. However, the state is very different, with very few unions and a median family income $3,000 below the national average. In this state, the good parts of Midwest agent personality; start to blend with some Southern Hospitality. It is surely a good show me state, where an abundance of independent and semi-independent agents know that show me a good product offer and I might be interested is a winning combination. The sufficient senior citizen base in the state would have to be rated good for long term nursing care, while the lower income could be a slight drawback to over complex annuities. KISS – A Keep it Simple State.