Sales Stories – Ways to Keep Customers

Sales Stories – Ways to Keep Customers




To run a business now a day you have to satisfy your customers need, and wants. And if they have problems you need to take care of that too, and as soon as possible because they will see these problem everyday and they will think about your store and how you did not taking care of them. So they will go somewhere else to buy the next time they need an item.

Here is one of my stories with a customer.

A customer came into my furniture store. He told me that he bought his bedroom set from an Italian manufacturer. We carry the same furniture from the same manufacturer. He noticed a floor touch lamp from the same company. So he bought it for his bedroom. We got the lamp delivered to his house, and set up for him. An hour after the delivery, he called to say that his new floor lamp does not work. I asked him if he plugged it in and installed a light bulb in it, he said, “yes, but it nevertheless doesn’t work.” I told him I would stop by his house that evening after work and check it.

It was a very cold night and my husband and I drove, in a blizzard for 45 minutes on that snowy night. We could hardly see the road, the temperature outside was 5 degrees, and with the wind chill factor it was 10 degrees below zero. Finally we arrived at his house; it was beautiful on the outside, the only current house on the block. They had just moved back from California and their current furniture fit the house perfectly. It was very tastefully decorated on the inside. I could tell they had spent a lot of money on their furniture. In fact, I liked their end tables in the living room. They were very sleek and made of stainless steel and thick glass, by an artist in California..

My husband asked him where the floor lamp was, he said it was in the bedroom. We went to the bedroom and, there it was, looking beautiful with the same furniture that we carried. It always looks better in a home than in a store. My husband inspected it. Yes, it was plugged in the electrical outlet, and yes, there was a light bulb in it, but the reason why it didn’t work is that the light bulb was not screwed in far enough to light. So my husband screwed it in and like magic, it worked. The customer felt so embarrassed about this whole incident. Nevertheless what ever problem may be, we always take care of the customer as quickly as we can. By the way, to bring him back to our store, we gave him a coupon for a discount the next time he visits our store. Did he come back? Yes he did and bought more furniture.

Thanks for your kind input.




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