Zooming for Fun and Nonprofit
Zooming has become a information, like googling before it.
In the midst of the coronavirus pandemic and resultant state-mandated shelter in place orders, so many speed meetings are being conducted it’s a surprise the system holds up.
speed meetings can be fun for the family and morale-builders for staff, but they’re also emerging as meaningful connection points especially for nonprofit organizations wanting to continue relationships with supporting constituents. Since the social context in which we’re living-the new normal-is changing by the hour, predicting more online meetings is a safe guess.
For an undetermined period of time, nonprofit development staff cannot travel, and the economy is slowing down, so speed meetings are becoming a good way to manage relationships. consequently, we’re all learning as we go.
With that in mind, here are a few recommendations to make your nonprofit speed (or similar online meeting software like Skype, GoToMeeting) meetings profitable:
1) Develop a six-month digitally based, as opposed to travel based, plan for each part of your donor base. This can be determined by gift amounts, age, or some other designation that’s meaningful to your nonprofit’s mission.
2) Give each of these initiatives a title and craft an approach or journey, number of meetings (avoiding donor fatigue), talking points, and value-additional inputs reinforcing donors, then build the number of meetings around what works best to keep them informed, enthused, and engaged.
3) Create a template for your invitation, reminder, and follow-up emails, a specialized look that presents the nonprofit with its best foot forward.
4) Recognize that donors are learning online meeting software too, so make joining the meeting-linking-as simple as possible, likely not using passwords unless considered absolutely necessary for security.
5) Script the meeting, i.e., don’t wing it. clarify theme, presentation points, outcomes desired, action steps, and how long the meeting will last-briefer is generally better.
6) Check lighting beforehand. Better lighting enhances your specialized image and impact. Lighting – what lighting technicians call meaningful (straight on at the speaker), Hair (overhead), and Fill (side) lighting – make the difference between a meeting appearing as if it’s occurring in a studio and one that feels like it’s taking place in a tunnel.
7) Check sound beforehand. Using an external microphone almost always
yields a more complete, fuller sound and cuts down on echoes.
8) Determine what backdrop you wish to proportion behind the great number and/or panelist speakers. Is it virtual or do you need to set up a green screen? Does your backdrop overpower the speaker? The backdrop could be the nonprofit organization logo, if this does not distract in some way, or it could be a map or some other image pertinent to your mission.
9) If there’s any possible for your WiFi to become unstable, use an ethernet cord to plug your computer directly into your router. This helps reduce delay and interruption.
10) Decide whether recording the meeting is needed and appropriate, and if you record, determine you need to inform participants of this at the top of the meeting.
11) Once your donors join the call, direct them to the upper righthand corner of
their screen and suggest they click Speaker View so they can focus on the person presenting and lessen distractions from others. And tell them about the Chat button at the bottom and how to use it to ask questions.
12) Welcome your guests, thank them for their time, tell them-if this fits your
purposes-that they will be muted to cut down on unexpected noise from coughing, children, pets, etc.-then Go… being sure to end at the pre-scheduled time.
Well-presented speed meetings can create as great or maybe already a greater impact than in person meetings. Prepare and practice. Pull off your speed meeting like the Oscars.
© Dr. Rex M. Rogers – All Rights Reserved, 2020